Showing 11 to 20 of 34 records |
14 Jul 2017
Changes to the line-up of sponsors for the world's major sporting events in recent years reflect the growing influence of Asia and the location of forthcoming Olympic Games, and the shift eastwards shows no sign of abating - especially if, as seems likely, China is awarded the Fifa World Cup for the first time.
07 Jul 2017
Staging this year’s Tour de France Grand Départ in Düsseldorf in Germany was no accident, says ASO’s head of marketing Laurent Lachaux
30 Jun 2017
Sport continues to generate enormous holistic benefits for host cities and nations but more needs to be done to understand and express these benefits and the fans that engage with these events.
30 Jun 2017
Event Rider Masters is the new kid on the block trying to shake up the venerable sport of eventing. Sportcal Insight ponders its chances of success.
22 Jun 2017
The commissioning of a new Twenty20 cricket tournament in England in 2017 has been controversial. The England and Wales Cricket Board and the county teams are behind the decision but are they taking too much of a gamble?
16 Jun 2017
Like eSports, the emergence of drone racing and the ensuing hype around it divides industry opinion. Sportcal Insight takes a look at some of the numbers being thrown around at the Drone Racing League finale.
02 Jun 2017
A much-needed victory four years ago and a return to New Zealand have boosted interest in and commercial support for the British and Irish Lions
01 Jun 2017
Nick Eastwood, the new chief executive of English rugby union’s Wasps, tells Sportcal Insight he is upbeat about the prospects for the domestic game with an expansion of TV coverage, and for his club as it enters the next phase of its development.
31 May 2017
The eagerly awaited third edition of Sportcal’s unique and groundbreaking Global Sports Impact (GSI) Report is now available to purchase.
26 May 2017
Michael McCullough, chief marketing officer of the NBA’s Miami Heat, talks new revenue opportunities, fan engagement, life after The Big Three and eSports in an exclusive interview with Sportcal Insight.
Showing 11 to 20 of 34 entries