Eurosport lands DFB Pokal exclusivity in Poland after Bundesliga blow
Eurosport, the pan-European sports broadcaster owned by international media group Discovery Communications, today announced an exclusive deal in Poland to televise the DFB Pokal, German soccer's national knockout clubs competition.
The four-season deal runs from 2018-19 and was brokered by Infront Sports & Media, the Switzerland-based international sports marketing agency that is contracted to market the tournament's international media rights on behalf of the German soccer association.
A minimum of 19 Pokal matches will be available live to watch each season on Eurosport Player, the over-the-top subscription service, as well as on both Eurosport 1 and Eurosport 2 channels.
DFB Pokal rights in Poland are presently held by TVP, the Polish public-service broadcaster, and the rights win will come as a boost to Eurosport, which has lost rights to the Bundesliga from 2017-18 to Eleven Sports, the international pay-TV operator.
However, following the award of rights to Eleven, a non-exclusive rights package was also available in Poland, covering one Bundesliga fixture per match round, namely the game at 6.30pm (CET) on Saturday.
The German top flight has proved popular for Eurosport, with some 806,000 Poles watching November’s clash between Borussia Dortmund and Bayern Munich on Eurosport 2, making it the most-watched programme ever on the channel in that market.
German soccer is particularly popular in Poland as a number of the national team play in the Bundesliga, such as Robert Lewandowski of Bayern Munich, Lukasz Piszczek of Borussia Dortmund (pictured together), Wolfsburg's Jakub Blaszczykowski and Stuttgart's Marcin Kaminski.
Dorota Zurkowska-Bytner, senior vice-president, country manager, Discovery Poland, said: “Along with winter sports, cycling and tennis, football is a cornerstone of Eurosport’s programming lineup. We are thrilled to see our platforms continue to show the most exciting football events. Importantly, the strategic investment in the media rights to DFB-Pokal, a tournament featuring many Polish football players on a regular basis, is a decision made specifically with the Polish market and Polish fans in mind.”
• Quest, a free-to-air channel in UK and Ireland owned by Discovery, has acquired rights in the country to the 2017 Emirates Cup, the annual pre-season tournament organised by English soccer giants Arsenal. All four games involving Arsenal, Sevilla, Benfica and RB Leipzig on 29 and 30 July will be shown live on Quest.