Sunset+Vine succeeds IMG as Caribbean Premier League production partner
UK-based Sunset+Vine has been unveiled as the new host broadcast production company for the Caribbean Premier League, the annual Twenty20 cricket competition held in the West Indies.
Under its one-year deal for the 2017 CPL, Sunset+Vine, which has a strong heritage in the sport, will be responsible for producing the world feed for the live coverage of all 34 matches, plus pre- and post-match programming and a weekly magazine show combining highlights, behind-the-scenes footage and features.
There will also be an extensive digital offering, including live streaming and bespoke supplementary content to be rolled out via social media and other online platforms.
Sunset+Vine was chosen after a competitive bidding process and replaces IMG, the international sports and entertainment company, which was involved in the launch of the CPL in 2013, and has been serving as the television production partner, with a one-year deal for the 2016 event.
It is thought that IMG is likely to be prioritising the more prestigious Indian Premier League, which it also helped to devise, and hopes to retain an event management role for in 2018 onwards.
The 2017 CPL, involving six franchise teams, runs from 4 August to 9 September and Sunset+Vine’s production will comprise more than 20 cameras, with two super motion systems and one ultra motion system, complemented by graphic enhancements, statistics and other features.
The CPL told Sportcal that Sunset+Vine had been chosen because of “its reputation in cricket” and that it “will bring fresh input to the production side, after the huge growth [in the viewing audience] last year.”
It is claimed that 150 million fans tuned in for the games in 2016, up from 96 million in 2015, with the figure boosted by live coverage on social media platform Facebook.
Sunset+Vine has had a long involvement in cricket and is responsible for live events production services and non-live programming for the International Cricket Council from 2016 to 2019.
It also delivered coverage of the Pakistan Super League, held mostly in the United Arab Emirates, in 2016 and 2017, and has contracts with prominent UK cricket broadcasters in BT Sport and Channel 5 and the Marylebone Cricket Club, the owner of Lord’s Cricket Ground in London.
Jeff Foulser, the chairman of Sunset+Vine, said: “The Hero Caribbean Premier League is a cricketing property with a unique energy and style. We are delighted to be working with them to showcase the very best T20 action as well as capturing the spirit of the competition for a global audience.
“Whether you watch on television, digitally or via social media, we will bring our production finesse, creative innovation and world-class production capabilities to bring the players, teams and characters to life across the globe.”
This year’s CPL will comprise matches in seven countries, including, once again USA, with a return to the Central Broward Stadium in Lauderhill, Florida, which staged six games in 2016.