MLS boosts global exposure with new rights deals in India, Honduras and New Zealand
North American soccer’s MLS is to receive greater international exposure after agreeing rights deals with three new broadcasters.
DSport, the new television channel launched in India by Discovery Communications, has picked up rights to air five MLS regular-season matches per week, select MLS Playoff Games and MLS Cup.
The length of DSport's agreement was not disclosed.
R-Media, the Honduran telecoms company, also acquired rights to show one live regular-season match a week, plus the MLS All-Star Game, the MLS Cup Playoff games and MLS Cup, it was announced on Friday.
Matches will be televised on its Canal 11 channel.
In New Zealand, TVNZ, the country’s public-service broadcaster, picked up rights to televise at least one live MLS regular season game per week, plus the MLS All-Star Game, select MLS Cup Playoff games and MLS Cup.
Sportcal understands that R-Media and TVNZ's agreements are for one and two years, respecitively.
In Europe, Eurosport, Discovery’s sports broadcaster, already holds rights to MLS in countries across the continent, excluding the UK and Ireland, where MLS has a long-term tie-up with pay-TV broadcaster Sky Sports.MLS said at the end of last week that it now has television broadcast deals in over 170 territories.