Camp Nou naming rights valuations 'escalating'
Barcelona, the Spanish soccer giants, could generate up to €300 million ($355 million) from the sale of commercial rights to their Camp Nou stadium, it is reported.
The Catalan club is proceeding with a €600-million redevelopment of the venue, which has a capacity of nearly 100,000, and hopes to recoup a significant proportion of the investment though sponsorship.
It is thought that, in the event of a naming rights deal, the commercial sponsor would come after rather than before the Camp Nou name in order to respect the history of the stadium.
Nonetheless, initial forecasts that the rights could be worth €200 million have been revised upwards by 50 per cent, according to Spanish reports.
Barcelona have been working with Van Wagner Sports and Entertainment, the US media and advertising group, to help land a naming rights partner for the Camp Nou.
The club yesterday announced a forecast of €897 million in revenue for the 2017-18 season, a 27-per-cent increase on the last campaign.
Income has been boosted by the sale of Brazilian superstar Neymar to Paris Saint-Germain in a world-record €222-million deal, but also by commercial agreements such as the new €55-million-per-year shirt sponsorship contract with Japanese e-commerce company Rakuten.
Barcelona have set a target of €1 billion in revenues by the 2020-21 season, while the capacity of the Camp Nou will increase to 105,000.