Tencent agrees deal for exclusive Confederations Cup digital rights
Tencent, the Chinese internet giant, has picked up the exclusive digital rights in mainland China for on-demand and live streaming coverage of soccer’s Fifa Confederations Cup, which gets under way in Russia tomorrow.
Through the agreement, struck with Fifa, soccer’s international governing body, Tencent also acquires rights to the under-17 World Cup, which is taking place in India in October.
Ewell Zhao, general manager of Tencent Sports, commented: “The Confederations Cup is a tournament featuring the best national teams and players in the world. The collaboration with Fifa, the top governing body of football, offers Chinese fans access to the world’s top football games on Tencent’s various platforms.
“With over 900 million monthly active users at WeChat, Tencent will further boost the influence of international football tournaments in China through our multiple platforms including live steaming, news, programs and social engagement with users to bring China’s sports industry to new heights.”
Philippe Le Floc’h, Fifa’s chief commercial officer, said the agreement with Tencent “marks our most significant collaboration yet with China’s digital media sector, and serves as a key step forward for Fifa.”
Tencent presently holds live streaming rights to German soccer’s Bundesliga, in a deal that runs until the end of the 2017-18 season, and North American ice hockey’s NHL.
The eight-team Confederations Cup features Russia, World Cup holders Germany and the champions of the six soccer-playing continents: Australia, Cameroon, Chile, Mexico, New Zealand and Portugal.
The tournament is being held in Moscow, St. Petersburg, Sochi and Kazan, with the final on 2 July.
The last edition of the Confederations Cup aired on CCTV, the state broadcaster in China, which held TV, radio, mobile and internet rights to the tournament.