Head drops 'bored' Tomic following Wimbledon exit
Head, the tennis equipment brand, has ended its endorsement deal with Australian tennis player Bernard Tomic following his comments that he was "bored" during his first-round loss at Wimbledon this week.
In a statement, Head said it was “extremely disappointed” with Tomic’s words.
It continued: “His opinions in no way reflect our own attitude for tennis, our passion, professionalism and respect for the game. Therefore, we have decided to discontinue our collaboration with Bernard Tomic.”
The Australian number two lost to Germany's Mischa Zverev in straight sets in the first round of Wimbledon on Tuesday.
Following the defeat, Tomic told reporters “I don’t know why, but, you know, I felt a little bit bored out there. You know, to be completely honest with you.”
He was later fined $15,000 by the International Tennis Federation for unsportsmanlike conduct.
Head came in for criticism last year when it opted to continue its endorsement deal with Maria Sharapova despite the Russian failing a drug test and receiving a 15-month doping ban.
The five-time grand slam champion was banned after admitting to taking the heart drug meldonium after it was banned at the start of 2016, but Head maintained its commitment to the player, who had denied knowledge of the ban, and returned to competition in April of this year.