Hulu to show eSports for the first time in exclusive ESL deal
Hulu, the USA-based subscription video-on-demand platform, is to show eSports content for the first time after striking an exclusive deal with ESL, the eSports promotion company owned by Sweden’s Modern Times Group.
ESL will produce four unique series, which will air exclusively on the platform later this year.
The programming includes ‘Player v. Player’, a gaming-focused debate show, ‘Bootcamp’, a weekly documentary series following the Immortals eSports team, ‘Defining Moments’, a historical look back at eSports’ most memorable moments, and ‘ESL Replay’, a documentary-style recap series featuring the biggest multi-day eSports tournaments in the world.
Commenting on the tie-up, Nick Adams, senior vice-president global media rights and distribution at ESL, said: “The partnership with Hulu marks ESL’s first original series on an on-demand streaming service, and will showcase the diverse nature of esports through high quality storytelling. Esports appeals to a younger, more digitally savvy audience so Hulu is a perfect platform to build out our original content and expose the world of esports to new audiences.”
In May, Hulu launched its new live television service which carries 50 channels and costs $40 per month.
The platform includes US national networks, Fox, NBC, CBS and ABC, as well as sports broadcaster ESPN.