Eurosport lands pan-European rights to Formula E in three-year deal
Eurosport, the pan-European broadcaster, has acquired rights across the continent to the next three seasons of Formula E, the electric motor racing series.
The deal covers 54 markets beginning with the 2017-18 season, which gets under way with a double-header in Hong Kong on 2 and 3 December.
Eurosport will hold exclusive and sub-licensing rights across Europe (excluding UK and Italy where it holds non-exclusive rights) and said it will sub-licence some rights to free-to-air broadcasters to complement its own coverage in selected markets (France, Spain, Italy, UK, Germany, Austria, Netherlands, Belgium, Switzerland, Ireland, Czech Republic and Israel).
Commercial network Mediaset was yesterday announced as the new free-to-air rights-holder in Italy for the next three seasons, replacing Rai, the public-service broadcaster.
Eurosport broadcast Formula E for the first time in the German, Polish and Nordic regions in 2015, with the Netherlands added to the list of countries that showed the series last year.
Jonathan Davies, managing director, advertiser partnerships, Discovery Networks International and Eurosport, said: “Formula E’s electric street racing series is soaring in popularity as a new generation of motorsport that is pioneering emerging technologies. As the lead broadcaster for Formula E in Europe, Eurosport is offering brands a unique opportunity to partner with this innovative sport and become part of the experience for millions of fans across TV, digital and social media.”
Alejandro Agag, founder and chief executive of Formula E, added: “It’s fantastic news to extend our existing partnership with Eurosport and Discovery - as well as expand our broadcast and digital outreach across Europe, which is such a crucial market to the growing popularity of Formula E and increased demand for electric vehicle uptake.
“As the Home of the Olympics in Europe - Eurosport and Discovery is perfectly-placed to tell the unique story of the electric street racing series and its leading protagonists - the inspiring city-centre locations, renowned teams and manufacturers, along with the faces behind the wheel fighting to be crowned champion.”
There are 14 races on the 2017-18 calendar, with the double-header in Hong Kong followed by races in Marrakesh, Santiago, Mexico City, Sao Paulo, Rome, Paris, Berlin and Zurich. The season will end with double-headers in both New York City and Montreal in July.