WTA partner SAP launches new data service for media
SAP, the German software firm that is a global partner of the Women’s Tennis Association, has launched a new online portal for the media that will offer data and insights to support their coverage of events on the tour.
SAP Tennis Analytics for media was launched today at the start of the BNP Paribas WTA Finals in Singapore, and will be available to credentialed members, including broadcasters and written and online press, at the start of the 2018 season.
The company said the new service, which is available on computers, tablets and mobile phones, combines SAP Leonardo Machine Learning capabilities and SAP Predictive Analytics software to provide analysis based on historical and live data.
The features include side-by-side player, tournament and career comparisons during live matches and alerts that notify users of any outliers in benchmarked player data and offer statistics with context.
The software is a follow-on from the performance-based SAP Tennis Analytics for coaches and was developed with feedback from key tennis media and the wider tennis community over recent years.
WTA president Micky Lawler (pictured, centre) said: “The role of data in tennis continues to grow in importance across the entire tennis community, and particularly among tennis journalists who play an integral role in storytelling throughout the season.
“The opportunity now to have access to SAP's blueprint of real-time insights can take the art of tennis journalism to new heights. Our fabulous partnership with SAP continues to deliver innovations that improve the sport for our fans and all of our stakeholders around the world.”
SAP became a global partner of SAP in 2013, and also endorses various top players, including the women’s former world number one Angelique Kerber.