Digital firm Brave Bison charges on with English Football League
Brave Bison, the UK-based digital media and social video broadcaster, has won a competitive pitch to remain a partner of the English Football League.
Under the new agreement announced today, Brave Bison, which was formerly known as Rightster, will continue to assist with revenue generation through digital opportunities at the lower leagues soccer body for the next two seasons.
For the first time it will also be developing branded content for new and existing EFL partners.
The contract builds on a four-year relationship between Brave Bison and the EFL.
The company’s focus will be on maximising the revenue streams of EFL Digital, an offshoot which represents websites of 58 clubs below the top-tier Premier League.
In a statement, Brave Bison chief executive Claire Hungate said: “We are delighted to be building on our relationship with the EFL who will continue to benefit from our depth of commercial knowledge in generating revenue across digital platforms. Going forward, it is particularly rewarding to now have the chance to showcase our ideation and production skills too.”
In a new venture for this season, overseas fans can watch live streaming of up to 46 league matches of a large majority of the clubs in the EFL’s Championship, League One and League Two divisions via the iFollow service for the equivalent of £110 ($145) per season.
This streaming is set to be available in the UK, albeit not for Saturday afternoon matches nor those televised live by pay-television operator Sky, in the three divisions in the 2018-19 campaign.
Last month, Sky retained the live rights to the EFL, EFL Cup (now Carabao Cup) and EFL Trophy (now Checkatrade Trophy) for five years starting in 2019-20 in a deal worth £600 million.