Renault and McLaren add fashion partners for 2018
Formula 1 motor racing teams Renault Sport and McLaren have unveiled new corporate partners for 2018 in the form of Le Coq Sportif, the French sportswear firm, and Kimoa, the Spanish fashion brand, respectively.
Le Coq Sportif has agreed a three-year deal to become the official team kit supplier of Renault, with its logo and branding to feature on the livery of next season’s cars.
Cyril Abiteboul, Renault Sport Racing managing director, said: "The arrival of a new team kit supplier not only demonstrates the interest created today by Renault in Formula 1, but also the appeal that this sport represents for a brand already partnered with prestigious athletes in football, cycling, tennis and rugby... We are already working on a complete merchandising range in the team colours and collaborative projects that will allow our programs to crossover."
Kimoa becomes the official surfwear partner of McLaren, and under the terms of a multi-year partnership, its branding will feature on the cars, driver overalls and helmets from next season.
Kimoa was launched in March by Fernando Alonso, the Spanish Formula 1 star, who races for McLaren.
Its logo will also be displayed on Alonso's team kit and driver cap.
Zak Brown, executive director, McLaren Technology Group, said: "As our new surfwear partner, Kimoa will easily sit alongside other clothing brands that we may look to introduce as we continue to grow our partner portfolio."
Meanwhile, Alonso has become the first Formula 1 driver to branch out in to eSports. The two-time world champion has formed a partnership with McLaren sponsor Logitech and Spanish professional outfit G2 to launch a dedicated team called FA Racing G2 Logitech.
The team will compete in F1 games and other online categories.
Alonso said: "I think eSports in other formats has been very successful but in racing, it is at the very beginning, and huge potential will come. I am happy to be one of the first investing in this direction and I think good and fun times are coming - not only for us, but for gamers at home and for fans."
The 2017 Formula 1 season concludes in Abu Dhabi this weekend.