Now 10 cities in India to host Color Run events
Ten cities in India are set to host events in the ‘Color Run’ series of mass-participation events for the first time after Oaks Management Consulting, the experiential marketing agency headquartered in Mumbai, agreed a deal to organise them.
The Color Run India will begin on 16 December in Bengaluru, before moving on to Mumbai on 14 January and Delhi on 11 February, followed by Pune, Hyderabad, Chandigarh, Indore, Jaipur, Ahmedabad and Kolkata.
Rahul Gomes, managing director of Oaks Management Consulting, said: “We at Oaks Management Consultancy Pvt. Ltd. (OMCPL) believe in creating unique IPs, and after completing 25 years in the industry, we are celebrating by presenting this game changing IP – The Color Run India.
“Some Color Runners participate as a celebration and capstone of their healthy living accomplishments, while others participate for reasons unique to them. What are you running for? What are your reasons to celebrate?”
Endeavor (formerly WME-IMG), the combined Hollywood talent agency and international sports and entertainment company, operates some races in the Color Run series, including in China.
The Color Run involves participants being sprayed with coloured powder.