Olympic Channel appoints ESPN's Byrne to newly-created role of editor in chief
The International Olympic Committee’s Olympic Channel has appointed Mary Byrne to join the global digital platform in the newly created role of editor in chief.
Byrne joins from ESPN Digital & Print Media, where she was senior deputy editor, having previously served as sports managing editor at USA Today for three years and as deputy sports editor at the Associated Press for six years.
At the Olympic Channel, Byrne will be responsible for leading its overall editorial strategy including editorial planning and implementation for the platform’s digital, social media and news divisions. She will be based at the company’s headquarters in Madrid, reporting to Mark Parkman, general manager of the channel.
Parkman said: “We are thrilled to welcome Mary to the Olympic Channel team. Mary’s wealth of experience, combined with her keen eye for storytelling and love of the Olympic Movement, will be a tremendous asset as we expand our footprint and diversify the reach of our robust content offerings across multiple platforms.”
Byrne has covered six different Olympic Games for a range of media outlets, including a stint as USA Today’s Olympics Editor, and has also held positions with the Miami Herald, Charlotte Observer, Waterbury Republican-American and Oceanside Blade-Citizen.
In September, the Olympic Channel added three more international federations to its portfolio of content partners, signing deals with the governing bodies for handball, boules and roller sports and skateboarding.
The deals with the IHF, CMSB and World Skate took to 57 the number of different federations signed up to provide content for the channel.
Thanks to its various content agreements, the Olympic Channel will this year have presented close to 500 live transmissions across 190 events.
Recent events streamed include the 2017 World Games and world championships in 3x3 basketball, archery, badminton, boxing, sport climbing and wrestling.
The Olympic Channel launched as a digital platform at the end of the Rio 2016 Olympic Games and recently celebrated its one-year anniversary.