F1 'appoints ad agencies'; Coe joins McLaren advisory group
Formula 1 is reported to have appointed advertising agencies Wavemaker and Brainlabs to handle global media planning and buying for the series.
Wavemaker, which is owned by WPP, the UK-based advertising and PR giant WPP and was formed last year from the merger of the MEC and Maxus units, will be responsible for traditional media, while Brainlabs, the London-headquartered marketing agency, will have the digital remit, according to Campaign magazine.
Formula 1, which is now owned by US media giant Liberty Media, put the $40-million global advertising account up for review last year in a process overseen by consultants Oystercatchers.
The pitch was led by Ellie Norman who joined the sport, as head of marketing, from Virgin Media last August.
Formula 1’s media-buying was conducted in-house under previous promoter Bernie Ecclestone whose long reign came to an end with Liberty’s $4.4-billion takeover in January last year.
Meanwhile, Sebastian Coe, the president of the IAAF, athletics’ international governing body, is a member of the newly-created 12-man business advisory group of McLaren Technology Group announced today.
The body, which has been launched to help shape the future strategy and priorities of the parent company of the McLaren Formula 1 team, also includes Lee Daley, the former chief executive of Saatchi & Saatchi, Jean-Marc Huet, a former Formula 1 board member, and Rob Kauffman, the chairman of the Nascar Race Team Alliance and co-owner of Chip Ganassi Racing.
Zak Brown, the executive director of McLaren Technology Group, said: “I am delighted we have been able to attract and appoint such senior and experienced business leaders. The people we have selected are world-class, from a range of business sectors, and enjoy outstanding records in their chosen fields.
“They share a gift for leadership, an enthusiasm for creative thinking, and a passion for the positive power of sport and technology.”
Brown was formerly chief executive of CSM Sport & Entertainment, working alongside Coe, who remains executive chairman of the UK-based international agency.