Uefa seeks airline sponsor for Champions League and Europa League
Uefa has today launched a tender process for airlines interested in sponsoring its top club competitions.
Companies in the sector can apply to be associated with the elite Champions League and/or the second-tier Europa League from 2018-19 to 2020-21.
At present, there is no airline partner either competition although Turkish Airlines is a sponsor of the European qualifiers for the 2018 World Cup in Russia.
Earlier this month, Qatar Airways was named as a top-tier partner of Fifa for the 2018 and 2022 competitions.
The Champions League and Europa League process is being overseen by Uefa’s agency partner Team Marketing, which will be the point of contact for all bidders in relation to requests for further information, comments, questions and submissions, and in relation to any subsequent contractual negotiations.
Offers must be submitted by noon on 26 June.
Companies can request the tender documents by emailing firstname.lastname@example.org and/or email@example.com with their company name, details of current similar contracts held and the package(s) of interest.
Team is already out in the market seeking sponsors for the next cycle in the categories of financial services, automobiles, non-alcoholic beverages/snacks, technology and energy.
Brewer Heineken has already extended its sponsorship of the Champions League and Europa League through to 2021.
The other current sponsors of the top competition are Adidas, Gazprom, MasterCard, Nissan, PepsiCo, Sony and UniCredit although the latter has already announced it will not be renewing its deal.